EY - Ernst and Young
Welcome Book for Celebration Event hosted by Tate Modern
EY wanted to hold an internal event to celebrate the delivery of their company-wide business transformation programme called Better Engagements, which had been in operation for nearly 2 years. The event was to be hosted at the Tate Modern in London and among other event materials they wanted to give each attendee a celebration 'Welcome' book which detailed the journey that the programme and its stakeholders had been on throughout the programme.
I designed a book that utilised EY's existing yellow 'beam' device in various shapes to visually suggest art installations being viewed at the gallery, subtly linking the Tate Modern to EY without veering off-brand. The EY marketing team supplied all copy, including the title 'Every Picture Tells A Story' - which was a great starting point from which to develop a meaningful design concept.
I was responsible for all creative, design and layout.
