Papa John's Pizza
Internal Communications
Corporate Website - Awareness Launch Teaser Banners Series
As part of a new corporate ‘Careers and Culture’ website launch for Papa John’s Pizza, I was asked to develop a series of awareness teaser ads for use on all internal emails leading up to the launch date. I developed a series of awareness banners that applied their brand language. The banners showcased the benefits of the new website for staff members, including career development, partnerships and sponsorships, responsive design for multiple devices, a newly developed headquarters and a look into the Papa John’s community.
I was responsible for all creative copywriting, concepts, design and layout for print and digital assets, as well as art direction for the production of the video banners.
Employee Engagement Digital Christmas Calendar
As a new client for the creative agency I was working with, Papa John’s represented an exciting opportunity - and I was asked to develop their first project. My task was to create initial concepts for an internal Digital Christmas Calendar that would inform and engage UK employees after a busy but unusual trading year.
After a trip to the local Papa John’s store for research and to source one of their pizza boxes, I developed a number of concept options - with the featured concept being chosen to go forward. My chosen concept made full use of Papa Johns colour palette to added seasonal atmosphere. I used a series of Papa Jons Pizza boxes for each day, which opened up to reveal a message. A new video window would then appear, displaying the story for that day - such as a video message from the CEO, the latest advertising campaign or video graphics talking about progress throughout the year.
I was responsible for all creative copywriting, overall concept, design, layout, storyboarding and art direction of the calendar and each video including all graphics for production.
