McLaren Automotive
P14 Launch VIP Preview Event
360° Theatre - Introduction Video Concepts
As part of each new model launch, McLaren held a VIP Preview event experience in Bahrain where a select audience could preview and order product models before official launch. As part of the overall VIP experience, I was asked to develop static concepts for a short introduction video that would be played on a 360° screen just before the product was revealed.
Working alongside colleagues developing other areas of the event, I was responsible for static design solutions for the 360° Introduction video using new and existing imagery and assets, as part of the Brand Identity toolkit.
Concept 1
Concept 2
Concept 3
Theatre Floor Plan (for context only)
